sLEEP NUMBER
The Everything Sale
Role: Art Direction and Concept/Execution Design
Sleep Number’s most anticipated sales event of the year comes to life in this high-energy Memorial Day campaign.
Vibrant, citrus-driven color palettes paired with kinetic animation create a sense of momentum and excitement across every channel, including national television spots, social paid ads and web. This campaign became Sleep Number’s most successful sales event of 2025.
The team: Christine Lien, Travis Robertson, Liz Novotny, Jen Larson, Ben Thompson, Geoffrey Palmer, Kalie Christian
